The Good Food & Wine Show 2009
Tuesday, January 20, 2009
The Good Food & Wine Show® is back for 2009 and gearing to launch the 12th trilogy of shows starting off with Cape Town. The winter show will be hosted at the Cape Town Convention Centre and promises to feature the latest international trends as well as new innovative areas to make The Good Food & and Wine Show® the biggest and the best in southern Africa. Currently the show is the largest food and beverage show.
Venues and dates:
Cape Town
Thursday, 28 - Sunday, 31 May 2009
Durban
Thursday, 23 - Sunday, 26 July 2009
Johannesburg
Thursday, 29 October - Sunday, 01 November 2009
The trade consensus is that exhibiting at The Good Food & Wine Show®, goes way beyond the traditional expectations of any show in South Africa. The show in Cape Town is the most well attended exhibition of all expos in the Western Cape and a highlight on everyone's social calendar. Last years show, was attended by 47,048 visitors, which confirms its popularity with Western Cape consumers. The interactive contact with visitors, buoyant sales figures, are all immensely positive factors, but the presence of the major manufacturers, distributors and retailers has a significant impact on, among others, many of the smaller speciality exhibitors.
The show provides brands in the food, food preparation or drink sector with a proven national marketing platform to interact directly with their target audience, both in the trade and amongst consumers.
Many companies from small producers to big brands use the four day interactive exhibition to effectively promote their products, generating incredible on-site sales as well as fabulous trade contacts, gaining improved relationships with industry players and retail listings.
The Good Food and Wine Show® has positioned itself at the cutting edge of the gourmet industry by showcasing the very latest global trends within our local South African context.
This year we are proud to introduce a concept that is brand new to the South African trade industry. We would like to invite everyone to enter their new products to our show in Cape Town. Entry offers you the opportunity to have your product judged by a panel of international as well as national buyers later in the year. The categories evaluated by our top panel will be categorised according to packaging, design or item. All you have to do is send your product to the Good Food & Wine Show®. You do however, not need to exhibit in order to enter the competition.
One month prior to the Good Food and Wine Show in Gauteng, which takes place from 29 October to 1 November, the Show will release the names of the top 30 products as chosen by our panel of expert judges. These products will be showcased in a booklet that will be distributed to buyers. Finalists will have the opportunity to exhibit free of charge with the other finalists at The Good Food and Wine Show® in Gauteng.
The overall winner will be announced at a gala evening prior to the Good Food & Wine Show® Gauteng and awarded a three months listing with a key chain store as well as the opportunity to exhibit free of charge at any one of The Good Food & Wine Show® of their choice to the value of R20,000.
"This is a breakthrough for the South-African trade industry and The Good Food and Wine Show® wants to encourage producers to sell quality and innovative products in South Africa," says Christine Cashmore, The Good Food & Wine Show® director.
We are also proud to announce the introduction of a number of sizzling new categories where your brand could be incorporated as it provides a fantastic marketing platform: From the Garden to the Kitchen - there is such a demand for seasonal produce in the world and South Africa is hot on their heels. It is a healthier and cheaper option. Here individual organic producers will also be able to showcase their produce and consumers will be able to learn to grow their own fruit and vegetables for consumption.
The Beer and Cider Route - a showcase of premium local and imported ciders and beers available in South Africa, including an interactive theatre forum, providing educational talks by international master brewers and playing host to a prestigious beer pouring competition.
The Great Wine Sale - an extension of the ever-popular Wine Walk, this dedicated area will showcase premium wines, available for tasting and purchase at great Show prices. Packages for wineries participating in this area are fully inclusive of all stand services and a complimentary porter service.
Outdoor Entertaining - interactive theatre, great chefs and sport personalities will demonstrate outdoor cooking and living at its best.
The Good Food & Wine Show® introduces the Great Wine Sale to Cape Town this year. Winemakers can sell boxes of wine direct to the public.
Other categories at the show of interest to the industry are:
* Hands on Cocktail Workshops - learn to make the perfect cocktail alongside the pros and in the company of the country's most talented bartenders.
* The Traditional Tastes Pavilion - this offers visitors the opportunity to experience cuisine unique to our cultural heritage given a global twist as well as local beer routes and wines.
* Best South African Restaurant Chefs Theatre - a slew of award-winning South African restaurant chefs conjure up their signature dishes, while you sit back and absorb the magic.
* Hand-on Workshops - learn to cook with the hottest international and local chefs.
* Food Creations Destination - demonstrations and irresistible delights.
The Good Food & Wine Show® looks set to be the best ever platform for the South African food and wine trade. It's a not-to-be-missed opportunity to meet suppliers, distributors and retailers both local and international. Make sure you are a member of The Good Food & Wine Show® family in 2009. Sponsorship packages offering great brand endorsement opportunities by leading BBC celebrity chefs and South Africa's finest chefs and food personalities are also available.
An international journalist from Travel, Food and Wine e-mailed, "The Show was a huge success and although I travel to many similar shows in America, England, France, Germany and the East, I would rate this Good Food & Wine Show excellent. Congratulations, to you, for making your exhibits world-class."
Exhibitors from The Good Food & Wine Show® had this to say about the show:
"Pesto Princess in fact grew up on the Show. We have exhibited for ten years and can attribute a lot of growth to The Good Food & Wine Show®. We benefit from the show on four levels - we introduce consumers to our products, we remind them of our products, we generate trade contacts, retail listings and hospitality trade orders; and we sell from the show. We have booked for all three shows once again for 2009." Kathleen Quillinan, Pesto Princess.
"We have exhibited on The Good Food & Wine Show® for the last decade and can attribute our strong positioning in the Western Cape market to our association with the show." Jaco de Goede, Tydstroom Poultry.
"The Good Food & Wine Show® is the best brand building exercise my brand could have ever had. The results were phenomenal." Naresh Ramjee, Basso Olive Oil
The Good Food & Wine Show® is back for 2009 and gearing to launch the 12th trilogy of shows starting off with Cape Town. The winter show will be hosted at the Cape Town Convention Centre and promises to feature the latest international trends as well as new innovative areas to make The Good Food & and Wine Show® the biggest and the best in southern Africa. Currently the show is the largest food and beverage show.
Venues and dates:
Cape Town
Thursday, 28 - Sunday, 31 May 2009
Durban
Thursday, 23 - Sunday, 26 July 2009
Johannesburg
Thursday, 29 October - Sunday, 01 November 2009
The trade consensus is that exhibiting at The Good Food & Wine Show®, goes way beyond the traditional expectations of any show in South Africa. The show in Cape Town is the most well attended exhibition of all expos in the Western Cape and a highlight on everyone's social calendar. Last years show, was attended by 47,048 visitors, which confirms its popularity with Western Cape consumers. The interactive contact with visitors, buoyant sales figures, are all immensely positive factors, but the presence of the major manufacturers, distributors and retailers has a significant impact on, among others, many of the smaller speciality exhibitors.
The show provides brands in the food, food preparation or drink sector with a proven national marketing platform to interact directly with their target audience, both in the trade and amongst consumers.
Many companies from small producers to big brands use the four day interactive exhibition to effectively promote their products, generating incredible on-site sales as well as fabulous trade contacts, gaining improved relationships with industry players and retail listings.
The Good Food and Wine Show® has positioned itself at the cutting edge of the gourmet industry by showcasing the very latest global trends within our local South African context.
This year we are proud to introduce a concept that is brand new to the South African trade industry. We would like to invite everyone to enter their new products to our show in Cape Town. Entry offers you the opportunity to have your product judged by a panel of international as well as national buyers later in the year. The categories evaluated by our top panel will be categorised according to packaging, design or item. All you have to do is send your product to the Good Food & Wine Show®. You do however, not need to exhibit in order to enter the competition.
One month prior to the Good Food and Wine Show in Gauteng, which takes place from 29 October to 1 November, the Show will release the names of the top 30 products as chosen by our panel of expert judges. These products will be showcased in a booklet that will be distributed to buyers. Finalists will have the opportunity to exhibit free of charge with the other finalists at The Good Food and Wine Show® in Gauteng.
The overall winner will be announced at a gala evening prior to the Good Food & Wine Show® Gauteng and awarded a three months listing with a key chain store as well as the opportunity to exhibit free of charge at any one of The Good Food & Wine Show® of their choice to the value of R20,000.
"This is a breakthrough for the South-African trade industry and The Good Food and Wine Show® wants to encourage producers to sell quality and innovative products in South Africa," says Christine Cashmore, The Good Food & Wine Show® director.
We are also proud to announce the introduction of a number of sizzling new categories where your brand could be incorporated as it provides a fantastic marketing platform: From the Garden to the Kitchen - there is such a demand for seasonal produce in the world and South Africa is hot on their heels. It is a healthier and cheaper option. Here individual organic producers will also be able to showcase their produce and consumers will be able to learn to grow their own fruit and vegetables for consumption.
The Beer and Cider Route - a showcase of premium local and imported ciders and beers available in South Africa, including an interactive theatre forum, providing educational talks by international master brewers and playing host to a prestigious beer pouring competition.
The Great Wine Sale - an extension of the ever-popular Wine Walk, this dedicated area will showcase premium wines, available for tasting and purchase at great Show prices. Packages for wineries participating in this area are fully inclusive of all stand services and a complimentary porter service.
Outdoor Entertaining - interactive theatre, great chefs and sport personalities will demonstrate outdoor cooking and living at its best.
The Good Food & Wine Show® introduces the Great Wine Sale to Cape Town this year. Winemakers can sell boxes of wine direct to the public.
Other categories at the show of interest to the industry are:
* Hands on Cocktail Workshops - learn to make the perfect cocktail alongside the pros and in the company of the country's most talented bartenders.
* The Traditional Tastes Pavilion - this offers visitors the opportunity to experience cuisine unique to our cultural heritage given a global twist as well as local beer routes and wines.
* Best South African Restaurant Chefs Theatre - a slew of award-winning South African restaurant chefs conjure up their signature dishes, while you sit back and absorb the magic.
* Hand-on Workshops - learn to cook with the hottest international and local chefs.
* Food Creations Destination - demonstrations and irresistible delights.
The Good Food & Wine Show® looks set to be the best ever platform for the South African food and wine trade. It's a not-to-be-missed opportunity to meet suppliers, distributors and retailers both local and international. Make sure you are a member of The Good Food & Wine Show® family in 2009. Sponsorship packages offering great brand endorsement opportunities by leading BBC celebrity chefs and South Africa's finest chefs and food personalities are also available.
An international journalist from Travel, Food and Wine e-mailed, "The Show was a huge success and although I travel to many similar shows in America, England, France, Germany and the East, I would rate this Good Food & Wine Show excellent. Congratulations, to you, for making your exhibits world-class."
Exhibitors from The Good Food & Wine Show® had this to say about the show:
"Pesto Princess in fact grew up on the Show. We have exhibited for ten years and can attribute a lot of growth to The Good Food & Wine Show®. We benefit from the show on four levels - we introduce consumers to our products, we remind them of our products, we generate trade contacts, retail listings and hospitality trade orders; and we sell from the show. We have booked for all three shows once again for 2009." Kathleen Quillinan, Pesto Princess.
"We have exhibited on The Good Food & Wine Show® for the last decade and can attribute our strong positioning in the Western Cape market to our association with the show." Jaco de Goede, Tydstroom Poultry.
"The Good Food & Wine Show® is the best brand building exercise my brand could have ever had. The results were phenomenal." Naresh Ramjee, Basso Olive Oil
